About Us

To help us provide you with free impartial advice, we may earn a commission if you buy through links on our site. Learn more

At Expert Reviews, our advice is based on facts, not guesswork. Every review is backed by hands-on testing, expert analysis and over a decade of experience and trust, so you can buy with total confidence.

  • Real-world testing you can trust
  • Unbiased recommendations that can’t be bought
  • Straightforward buying advice written in plain English
  • Expertise across Home, Tech, Sleep & Wellness

Our goal is to make every purchase a smart one. That means reviews you can trust, written in clear, jargon-free language, with no fluff, no bias — just honest, evidence-backed advice.

And that advice doesn’t just cover your buying decision. From explaining dehumidifier running costs to guiding you through cleaning your mattress, we’ll help you make the most of your new purchase. We’re here to help your new smartphone, air fryer or hair dryer go further, last longer and cost you less.

Expert Reviews was officially founded in 2010, but our legacy of hands-on testing and editorial independence extends much further. Originally the online sister brand to legendary tech magazine Computer Shopper, we’ve been getting up close and personal with the latest products for over 30 years.

Our roots are in consumer technology. From smartphones and laptops to TVs and routers, we’ve tested every iPhone since the iPhone 4, and run benchmarks on hundreds of laptops from the days of  Windows Vista to the present day. If it runs on a chip, the chances are we’ve tested it.

But we were never just a tech site. By 2014, we had started to expand our reach into the home sector, applying our trademark thoroughness to testing toasters, vacuum cleaners and coffee machines. And by 2016, under new leadership, our scope expanded even further, covering everything from fitness gear to fridges, gym equipment to garden tools.

Then came sleep. After picking up a sample of the Simba Hybrid mattress at a Women’s Fitness photoshoot in 2018, we kicked off our industry-leading mattress testing programme — which now includes over 50 models from brands like Emma, Dreams, Otty, John Lewis and more.

Our most recent redesign, launched in March 2025, reflects how much we’ve grown. Today, Expert Reviews covers a wealth of product categories across Home, Tech, Sleep and Wellness – if it falls into these categories, and it needs an informed, fact-led buying decision, we’re here to help.

Combined, our editorial team has decades of experience to bring to bear on the products they review. Each team member is dedicated to writing, commissioning and editing our unique brand of uncompromising, test-led reviews – and each is a specialist in at least one of our core categories.

Our Head of Reviews Jonathan Bray has been at the forefront of his industry for over 20 years. His passion is technology, but his sphere of expertise extends much, much further; you’ll find his fingerprints on every one of our meticulous evaluation procedures, from our smartphone battery rundowns to our mattress heat retention tests.

Tech Editor Andy White is our TV & AV specialist. He’s cultivated an unflinchingly honest, consumer-focused approach to everything he tests, no matter the price – from 85in Mini LED TVs to budget wireless earbuds. In the TV & AV space, experience is key, and Andy has doggedly trained his eyes and ears on hundreds of products during his tenure.

Our Phones Editor Ben Johnston is the last word in mobile technology. There’s no better example of our dedication to thorough testing than Ben’s lengthy portfolio of smartphone and tablet reviews, all of which use our standardised tests for performance, battery life and camera quality. If Ben hasn’t reviewed it, it isn’t worth your consideration.

Home Editor Gareth Thomas spearheads our prestigious mattress section and is also responsible for co-ordinating our Home, Beauty and Wellness categories. His insistence upon transparency and editorial integrity is a foil to the often-misleading world of bedding, and his thoughtful mattress reviews cut through the clutter to guide you in this expensive, life-affecting decision.

Our exceptional editorial team is supported by Senior Endorsement Licensing Manager Simon Flavin and Head of Advertising Charlie Milligan, who work tirelessly to connect Expert Reviews with the brands you love.

Keeping the ship afloat is our Managing Editor Will Georgiadis. Will manages the workflow and sets the site’s direction, ensuring that Expert Reviews is delivering on its promises to you on a day-to-day basis. His commitment to the highest standards of writing and editorial integrity is the foundation upon which the website rests.

How we test (so you don’t have to)

Every judgement we make is backed by hands-on, real-world testing performed by our category specialists. We never recommend a product that doesn’t pass our tests – nor will we recommend one based on popularity or at the request of an external party. Our verdicts are ours, and ours alone.

Whether it’s creating our own bespoke mattress tests using weights and thermocouple probes or running the same looped video for over 3,000 cumulative hours for our battery life tests, we go further than our competitors to separate marketing hype from cold, hard facts.

You can find even more detail on our various testing procedures via these links:

We hold all of our reviews to the highest standards of transparency, fairness and clarity.

  • Transparency: We always explain our testing procedures, and we don’t shy away from a negative review.
  • Fairness: We always compare the products we review to their rivals, using the same testing methodology each time.
  • Clarity: We always deliver a clear, concise judgement on a product, whether that’s a recommendation or a warning to steer clear.

MVF Global is the owner or the licensee of all intellectual property rights in this website, and in the material published on it.

Registered office: 1st & 2nd Floors, Wenlock Works, 1A Shepherdess Walk, London, N1 7QE. Registered in England with company no. 06951544 and VAT no. 207 7137 19.